Cream Jars
The Creams category is made up of wide-mouth jars used to store dense formulas such as face and body creams, moisturisers and night care products. The wide opening of these jars lets the user reach the product easily with a finger or spatula, which is what sets them apart from pump bottles. The jars usually come with a glass body and a screw cap.
Glass is preferred because it protects the active ingredients in cream formulas against light and air, keeping changes in scent and consistency to a minimum. The Cream Jar model, with its thick glass base and balanced proportions, offers a volume suitable both for care creams and for products such as peels and masks. The inner cap liner prevents the product from drying out and extends its shelf life.
These jars form the core product group of the cream jars parent category. Brands planning packaging for make-up ranges can also review the foundation jars produced with the same glass approach, and bring their care and make-up products together within a coherent packaging family.